One common issue brands face is achieving optimal formulary position. Experience suggests that products confront inherent factors that frame formulary space. The inference is that “space dictates strategy.” This is illustrated in a Stellar-constructed Formulary Space & Strategy Matrix.
A second common issue brands face is building strategy based on product value. Experience suggests that the market naturally engages in cost/quality assessments. The inference is that brands are best served when “exploiting a specific structural position.” This is illustrated in a Stellar-constructed Product Value Strategy Guide.